Frankie's Bikinis Blog

The Story Behind Frankies Bikinis x Réalisation Par

June 2025

Born under the California sun, Frankies Bikinis x Réalisation Par is a love letter to the girl who lives for golden hour. She slips through sunlight with grace and leaves...

Find Your Best Summer Mini Dress

June 2025

There’s no such thing as too many mini dresses. Whether you’re chasing golden hour in eyelet, slipping into satin after sunset, or styling a cozy knit for coffee, we’ve got...

Bella Hadid x Frankies Bikinis: A Collaboration 15+ Years in the Making

June 2025

From 15+ years of friendship to a collaborative collection, our founder Francesca Aiello describes this as a full circle pinch-me moment. Inspired by Bella’s softness, sweet spirit, and love for...

Our Favorite New Mini Dresses and Bikinis for Spring

May 2025

As spring blossoms into view, we're embracing the joy of bright prints and effortless styles you'll treasure now and forever. Introducing Minis, a collection made for sunshine and spontaneous picnics. This...

Inside The Bella Hadid x Frankies Bikinis Launch Dinner

May 2025

Bella Hadid x Frankies Bikinis is finally here! We celebrated the highly anticipated collection launch with an intimate dinner surrounded by friends, family, and the creative forces behind the collaboration. ...

Activewear Essentials for Your Everyday

May 2025

We believe that what you wear should support your lifestyle. That’s why we created activewear that moves with you, sculpts where it matters, and feels like a morning hug. Whether...

Our Best Winter Knits for 2025

December 2024

As the temperature dips and the holiday season flies by, there’s nothing quite like cozying up in the perfect winter knit. Crafted with meticulous attention to detail, our Soft December...

Our 15 Best Styles on Sale for Black Friday

November 2024

Prepare yourself for our biggest Black Friday sale yet. From November 21st through Cyber Monday, our website and stores will offer 20-70% off everything, with markdowns across swimwear, dresses, cozy knitwear, and apparel sets. Whether you’re...

The Frankies Bikinis Holiday Shopping Guide

November 2024

Your search for the perfect holiday gifts ends here. We’ve created a gift guide with handpicked selections that makes holiday shopping easy. Whether you're shopping for someone special or treating yourself,...

The 9 Best Knits for Fall

November 2024

Our new collection offers a variety of knit pieces crafted in our signature Cloud Knit fabric and a new soft cotton knit with a vintage hand-feel. From zip-up hoodies perfect...

Frankies Bikinis Opens Second NYC Store in West Village

November 2024

Whether you’re looking for a must-have bikini, cozy knitwear, or something a little extra special for the season, we’ve got you covered. Discover what makes this location unique while exploring...

Frankies Bikinis Opens in SoHo, NYC

November 2024

We've brought Frankies Bikinis to you, New York City, with our first brick and mortar store in SoHo. Founder and Creative Director, Francesca Aiello, says the store "features our best...

Shop New Arrivals at Our Venice Beach Store

November 2024

Located just a street away from our headquarters, our Venice Beach store holds a special place in our hearts. This slice of Frankies Bikinis is here to bring you the best of...

Introducing The Cloud Knit Shop: Our First Seasonal Knitwear Pop Up in Chicago

October 2024

We've opened our doors in Chicago's Lincoln Park with a brand new store, The Cloud Knit Shop. This cozy destination features our signature knitwear alongside select swim and apparel styles. The Cloud...

Frankies Bikinis Miami Beach Store

October 2024

Frankies Bikinis has arrived in the heart of Miami Beach with a new store located on Collins Street. Stop by before your day at the beach to choose from our...

Frankies Bikinis Malibu Flagship Store

October 2024

If you're in Malibu or planning a trip down the Pacific Coast Highway, come visit us at our first-ever flagship store! Nestled in the heart of the beach town where...

7 Summer Dresses That Seamlessly Transition Into Fall

September 2024

As the days grow shorter and the air begins to crisp, it's the perfect time to embrace dresses that seamlessly transition from summer to fall. Think lightweight fabrics that keep...

Ease into August with Frankies Bikinis x GUIZIO

July 2023

Founders Francesca Aiello and Danielle Guizio have joined forces for their first-ever collaboration - Frankies Bikinis x GUIZIO. This timeless collection celebrates femininity and the union of two female-founded brands....

See Inside Our Pamela Anderson x Frankies Bikinis Celebration

May 2023

We teamed up with forever icon Pamela Anderson to make history with her first-ever swimwear collection. Pamela Anderson x Frankies Bikinis introduces new micro bikini sets, statement accessories and...

Introducing Frankies Bikinis for Victoria's Secret

February 2023

Frankies Bikinis brings forth Victoria’s Secret’s ever-lasting heritage with Frankie Bikinis for Victoria’s Secret, a vibrant Spring collection available exclusively at select Victoria’s Secret stores and VictoriasSecret.com. This detail-oriented collection...

Ease into Fall with All-New Knit Apparel

September 2022

It’s time to talk about knitwear. Although the temperature has just begun to cool, preparing for a fashionable fall takes time. That's okay, if you’re anything like us, you live for the excitement of...

Transition to Fall with Our First-Ever Autumn Apparel Collection

September 2022

Fall into Frankies Bikinis Fall with us, where the end-of-summer heat creeps all the way through October, and the chance of a heatwave is the same as a thunderstorm. What do you think...

Meet Our Ballet-Core Inspired Active Collection, Pilates Princess

August 2022

Introducing Pilates Princess, a ballet-core inspired collection that infuses ballet fashion with trendy athleisure to create functional and feminine apparel. When creating this collection, our Founder and Creative Director, Francesca Aiello, wanted the...

Frankies Bikinis x Wildflower Cases Present: Class of 2012

August 2022

It’s finally here! To celebrate the 10 year anniversary of both brands, we teamed up with Wildflower Cases for our second collaboration together. Frankies Bikinis x Wildflower Cases features two...

Ways to Wear: Miss Malibu & Gigi Hadid x Frankies Bikinis

July 2022

Picture this: you're scrolling through Instagram looking for the perfect outfit for a summer vacation, a night out, strolling around town, or a day at the beach. You find the...

Behind the Scenes of Gigi Hadid x Frankies Bikinis

June 2022

Our 2022 collaboration is finally here: Gigi Hadid x Frankies Bikinis. With over thirty cover features on Vogue, walking designer runways around the world, and now co-hosting the Netflix series, Next in...

Frankies Bikinis Miss Malibu Collection Summer 2022

Authentic Malibu, Reimagined into Swimwear

June 2022

When you think of Malibu, you probably think glamorous beach front properties, celebrities, and glitzy parties. Yet, for our Founder and Creative Director, Francesca Aiello, growing up in Malibu was much...

gigi hadid and francesca aiello at the gigi hadid x frankies bikinis launch party new york city soho 2022

Inside Our Gigi Hadid x Frankies Bikinis Launch Party

June 2022

Gigi Hadid x Frankies Bikinis - our latest collaboration co-designed by our Founder and Creative Director, Francesca Aiello, and supermodel, Gigi Hadid. This collection is a sentimental one - filled...

Styled Looks from the Gilded Angels and Pisces Princess Collections by Frankies Bikinis

Trends for the Desert

April 2022

After what feels like a decade, spring festival season is finally upon us. Good food, better performances, late nights and endless photo ops. What we can appreciate most about festivals is that...

Travel Diaries: British Virgin Islands

April 2022

Have you ever wanted to get away? Like really get away. Don’t get me wrong, visiting new cities or going to the hottest music festivals are always a good time,...

Find the Bikinis that Match Your Astrological Energy

March 2022

It’s our favorite time of year again. The snow is melting away and the sun is warming the crisp air. Spring is a time for happiness, celebration, dreaming, and basking...

SPF 30 Sunscreen for the beach by Frankies Bikinis

Introducing: Frankies Bikinis SPF

June 2021

Frankies Bikinis celebrated National Sunscreen Day in a major way! In the spirit of protecting and revitalizing your skin, Frankies Bikinis dropped two brand new sun products, our Everyday Mineral...

Love in Venice: a Collection Inspired by Venice, California

September 2020

As the summer season comes to a close, we want to head into the Fall season with a bang. The Love in Venice collection delivers an entire range of newness...

The Matilda Djerf Edit

August 2020

We are so thrilled to announce that we have teamed up with model, blogger, and fashion influencer Matilda Djerf to create the Matilda Djerf Edit. Our founder and designer, Francesca...

Our First Ever Sustainable Swimwear Collection

June 2020

We are SO excited to announce the launch of the Sustainable Collection, our first ever swimwear collection that uses an eco-friendly fabric by the name of Amni Soul Eco®. As we...

francesca aiello and her brother tanner aiello pose together in rainbow sweats

Introducing: the Pride Collection

June 2020

LA based fashion brand Frankies Bikinis is gearing up to release a very special collection - the Pride Collection - on June 17th, in an effort to give back and...

At Home with Francesca Aiello

April 2020

We caught up with our founder and designer Francesca Aiello to find out all the ways she’s been keeping herself busy while working from home. Q: How do you stay...

Francesca Aiello's 25th Birthday + Her Exclusive Bikini Collection

March 2020

Francesca Aiello turned 25 years old this month in the tropics surrounded by her closest friends and family. Dreamy, right? Not only that, she wanted to do something fun and exciting to...

Francesca Aiello wearing summer natural makeup

Get Ready with Founder Francesca Aiello

March 2020

Tomorrow morning, we launch beauty. To celebrate, we’re sharing the answers to one of Francesca Aiello’s most commonly asked questions: her everyday makeup look. Her minimal step routine for that...

Introducing: Frankies Bikinis Beauty

February 2020

Francesca Aiello is finally sharing her glowing beauty secrets with the world. With a team of industry experts behind her and two years of perfecting each product, her clean beauty...

Frankies Bikinis' Second Collaboration with KITH

December 2019

Coming in hot this winter with our second KITH x Frankies Bikinis collaboration. With KITH being one of founder and creative director Francesca Aiello's favorite retailers, it was only suiting...

Francesca Aiello Shares her Favorite Bikini Trends

November 2019

'Tis the season, girls. The start of our 2020 bikini collections are here and they're bigger and better than ever. We sat down with our Founder and Creative Director, Francesca...

Travel Diary: Bahamas

August 2019

If you follow us on Instagram, you probably saw our recent destination shoot in the beautiful Bahamas. Have you ever been? It’s absolute magic. We’ve been there countless times for our yearly...

Sofia Richie X Frankies Bikinis Swim Collection Coming Soon

June 2019

Happy July girls! Hope the start of your summer has been filled with sunshine, cheeky bikinis, and endless poolside cocktails. Going to ask you to put all of that on...

Behind the Collection with Francesca Aiello

June 2019

We caught up with Founder and Creative Director, Francesca Aiello, for a behind the scenes look at her upcoming swim collection. What's next for Frankies Bikinis? I am working...