Happy July girls! Hope the start of your summer has been filled with sunshine, cheeky bikinis, and endless poolside cocktails. Going to ask you to put all of that on hold for a quick announcement, though.
This July we’re releasing our first ever celebrity collaboration with trendsetter Sofia Richie. “When dreaming up the perfect ‘it’ girl to collaborate with,” Founder and Creative Director Francesca Aiello, explains that “Sofia instantly came to mind. She exudes confidence and femininity.”
This will be a 10-piece swim collection of both pink and blue tie-dye swimwear sets curated by Sofia Richie and Francesca Aiello. “Working with Sofia on this swim collection and bringing it all to life was such a breeze. Our personal style and taste link up perfectly and I think that had something to do with the fact that we both grew up living the typical California girl lifestyle.”
Tie-dye is something Francesca spotted coming back in full swing this year. “It was a trend I’ve been missing since the 90s,” she explains, “that’s why I immediately jumped on the opportunity to bring it back to swim.”
This is a limited edition, limited stock collection of tie-dye bikinis – so be sure to sign up for updates here to be notified the moment the collection drops.
Sofia Richie bikini spotted BTS, stay tuned for more sneak peeks!
Rapid fire with Francesca Aiello:
Q: Pink or blue?
Q: Why tie-dye?
A: I’ve always been in love with tie dye. The process from start to finish is so beautiful to me.
Q: What’s your favorite piece from the collection?
A: I adore the Tasha! It’s tiny, simple, and sexy.
Q: How would you style this collection off the beach?
A: I would pair the Ryan top with baggy denim and high-top vans. Excited? Sign up here to be notified the second they drop.
Get updates on the Sofia Richie Swimwear Collection by signing up here.