Frankies Bikinis Enters The Clean Beauty Category With a 5,000 Person Waitlist

The wait is over - Frankies Bikinis Beauty is HERE! Founder and Creative Director Francesca Aiello sat down with Forbes to discuss the brand's expansion into the clean beauty category. Beyond swimwear, beauty has always been a passion of Francesca's - specifically clean beauty. Having extremely sensitive skin herself she wanted to make sure that as she entered this new category, the products offered were unique, clean, safe and free from harmful additives. The three products in the "Essentials Collection" are her hacks to achieving an effortless, natural glowing look that enhances your natural beauty in a flash. "With both, it's important to always have a unique product,” said Aiello. “And creating something that is different while also feeling true and organic to the brand. These three pieces tied back to being glowy, natural and beachy and embodying the California girl lifestyle.” The Essentials Collection is now available to shop on, but don't wait too long, the 5,000 person early access waitlist gives us the feeling the product will go fast! Check out her interview here!