Position Overview:
We’re seeking a creative, trend-driven Social Media Manager to elevate our digital presence and grow our community. The Social Media Manager will be responsible for leading the social presence and influencer relations of the Frankies Bikinis brand to drive brand awareness, engagement, and growth across all platforms.
This role is ideal for someone who understands the fashion and swimwear space, lives on social media, and knows how to turn creators and content into meaningful brand impact. You’ll own day-to-day social media execution while leading influencer partnerships that drive awareness, engagement, and sales.
Primary Job Responsibilities:
Social Media Management
● Own and execute social media strategy across platforms, primarily on Instagram, TikTok, and Pinterest.
● Plan and publish high-quality content including reels, stories, and static posts
● Maintain a strong, cohesive brand voice and visual identity aligned with fashion and swimwear trends
● Build and manage monthly content calendars and overarching social media strategy
○ Keep a pulse on our community based on social analytics as well as directly engaging with them through comments, DMs, and so on
○ Stay ahead of social, fashion, and cultural trends to keep our socials fresh, relevant, and engaging
● Support growth objectives by maintaining a high level of community engagement across all social platforms that results in increased brand advocacy and awareness
● Collaborate with the Marketing Director to create timelines for deliverables and projects and set internal deadlines
Influencer Partnerships
● Identify, source, and manage influencers and creators aligned with the brand aesthetic and values
● Build long-term relationships with creators across micro, mid-tier, and top-tier talent
● Manage influencer outreach, gifting, contracts, timelines, and deliverables
● Coordinate influencer campaigns including product launches, seasonal drops, and promotions
● Track influencer content usage and performance for organic and paid opportunities
Analytics & Performance
● Track and analyze social media metrics and performance (engagement, growth, revenue, etc)
● Track and analyze influencer performance (placements, conversions, engagement, etc)
Education/Requirements:
· 3-5 years of experience managing social media for a fashion, swimwear, or lifestyle brand
· Proven experience working with influencers and creator campaigns. Familiarity with influencer platforms and analytical tools a plus
· Deep understanding of Instagram and TikTok trends, formats, and best practices
· Basic photo and video editing skills
· Experience with paid social or influencer whitelisting
· Excellent written communication and project management skills
· Bachelor's degree in Marketing, Communications, or related field a plus
Salary Range:
The base salary range for this position is $80,000-$100,000 per year. Actual salary may vary based upon, but not limited to, candidate’s related work experience. This position is also eligible for a % of base salary annual bonus as well as Director level benefits.
About Frankies Bikinis:
Frankies Bikinis is a global online destination for fashion-forward swimwear founded in 2012 by Francesca Aiello. Known for high-end fabrics, fashion forward shapes, and cheeky bottoms, our bikinis look great on everybody. Since the company’s inception, the brand has evolved into a lifestyle brand, expanding product offerings to include apparel and accessories. Frankies Bikinis’ designs can be found in better retail boutiques including Victoria’s Secret, Revolve, Intermix, Free People, Kith, and Browns. The largest selection of Frankies Bikinis can be found in one of our stores or at frankiesbikinis.com.
We’re a fast-paced, highly-collaborative, customer-centric, swimwear-loving and solutions-oriented team. We’re also big fans of dogs, snacks, and not taking ourselves too seriously. We’re always looking for intelligent, kind, and passionate and ambitious people to join us and help us bring our amazing products to the world.
Everyone is welcome at Frankies Bikinis - we’re passionate about building a team that reflects the diversity of our community and creating an environment where our differences are celebrated. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
Why Join Us?
· Our team is made up of friendly, funny, welcoming, low-ego, and passionate people -- who also happen to be great at what they do. We all know the people you work with can make or break a job and so we go to great lengths to protect this amazing culture.
· We have a hybrid remote work model where we are in the office Monday to Wednesday and most positions are remote optional Thursday and Friday - unless designated differently for your position / department
· We work hard but are well-rounded. Breaks to pet dogs, hang with coworkers, and, if you are in the office, leaving at a reasonable time is encouraged.
· Care about growth? So do we. We have tons of exciting growth opportunities for our amazingly talented team. Not the type of place where you wait for your boss to quit before you can get promoted. New projects and business needs pop up all the time, and we always look internally first.
· All the other stuff you’d expect - great benefits including fully company-paid health insurance, a 401k plan with up to 4% company matching, fun team outings, great product discounts and much more.
How to Apply
· Apply directly on LinkedIn or send an email to jobs@frankiesbikinis.com and include a copy of your resume and references. Please write: “Social Media Manager” in the subject line of the email
