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Frankies Essentials: Natural Makeup for the Beach

Francesca Aiello, founder and creative director of Frankies Bikinis, is thrilled to announce the brand’s expansion into the beauty category with all new summer makeup products. After building what has become a cult following in swimwear, #FrankiesGirls are constantly asking Francesca about her summer beauty routine and her favorite natural makeup products, hacks, and secrets. After years of mixing her own cosmetics to create custom formulas, Francesca is finally sharing her glowing beauty secrets with the world. With a team of industry experts behind her and two years of perfecting each product, her clean beauty line Frankies Bikinis Beauty was born. The goal? Enhance your natural beauty for a flawless look in a flash. 


The “Essentials Collection”, a trio of natural makeup products that will leave you glowing, whether used first thing in the morning or fresh off the beach. The collection features Francesca’s three signature staples for her everyday makeup look: our best primer an illuminating moisturizer, a hydration face mist, and an eye, cheek, and lip tint for effortlessly luminous skin. This trio is packed in her beach bag every day, and essential to her on-the-go lifestyle worn alongside her favorite bikini. Frankies Bikinis Beauty is the summer makeup you need for a beautiful natural summertime look.