Paid Marketing Specialist

Frankies Bikinis, a fast-growing women’s swimwear, apparel, and beauty brand, is looking for a committed individual for the Paid Media Specialist position to join the Ecommerce & Marketing Team.

We are looking for a skilled Paid Media Specialist to help manage, grow, and optimize our advertising channels in order to help achieve Frankies Bikinis aggressive business goals.

The primary responsibilities are as follows:

  • Work closely with Director of Growth to develop and optimize a diversified channel strategy
  • Execute strategy across Paid Social, Search, and Programmatic channels
  • Carefully analyze campaign performance; evaluate and interpret performance related KPIs
  • Prepare accurate reports and with clearly synthesized insights and actionable next steps
  • Continuously propose optimizations and assure the quality control of campaigns
  • Research creative, market trends, and competition to ensure Frankies Bikinis is competitive in the market
  • Develop and implement tests at a rapid pace
  • Analyze and recommend new copy & creative using both qualitative and quantitative metrics
  • Stays up to date on relevant industry trends, new ad products, and best practices
  • Maintain relationships with key vendors, platforms, and technology partners
  • Must have a strong understanding of product feeds.
  • Willingness to learn new platforms (e.g. CTV, OTT, etc.)
  • Work with marketing teams to edit and effectively integrate influencer content into native social media buys by way of whitelisting, and/or branded content.


  • 2-5 year’s experience with strong understanding of FB/IG campaigns
  • Proven success working on paid social campaigns for direct-to-consumer brands, ideally with budgets above $5M per year
  • Capable of working independently and creating plans from the ground up
  • Strong familiarity with marketing funnels + attribution analysis
  • A strong, proactive communicator with a can-do, positive attitude and a strong desire to get things done
  • Google Ads and Facebook Blueprint certifications a plus

We Offer:

  • Competitive salary with benefits including fully paid health insurance
  • A fun, dynamic, and creative work environment
  • Flexible working hours

Please apply on LinkedIn.